Campaign - Statistics
Perfect Swell
"wise-up or wipe-out?"

www.perfectswell.org

 
 

National Statistics Office
Population
"promoting and safeguarding the quality of official statistics in the UK"

By analysing the characteristics of a population you can fine tune your campaign to appeal to those groups most likely to be affected, those who will listen and, ultimately, those who will act.

Other Sources
"further sources of information"